BORN IN EL PASO

Headwear rooted in Southwest culture, borderland identity, and modern streetwear.

Three-Color-Story.jpeg
Three-Hats-Bally-3.jpg
New Snapbacks

3-Color Trucker Snapback
Cream, Green & Brown

New Arrivals

Navy Blue Trucker w/ Rope - Upside Down EP HatNavy-Story.jpeg

Navy Blue Trucker w/ Rope - Upside Down EP Hat

Regular price $40.00
Sale price $40.00 Regular price
Unit price
per 
Sold out
Olive Green – Upside Down EP HatOlive Green – Upside Down EP Hat

Olive Green – Upside Down EP Hat

Regular price $40.00
Sale price $40.00 Regular price
Unit price
per 
Sold out
Cream/Green/Brown Trucker – Upside Down EP HatCream/Green/Brown Trucker – Upside Down EP Hat

Cream/Green/Brown Trucker – Upside Down EP Hat

Regular price $40.00
Sale price $40.00 Regular price
Unit price
per 
Sold out

OUR STORY

Where the desert meets the city, — that's where Dead West lives.

Dead West was born from the sun-bleached streets of El Paso, Texas. We make headwear that carries the weight of Southwest culture — the borderland, the desert, the people who call it home. Every hat tells a story of this place.

Three-Hats-Bally-3.jpg

Upside Down Collection

Shop Now
OWG-BT-Bally.png

FOLLOW US ON INSTAGRAM

Instagram
DW-New-Hats-Ad.jpg
About us

UPSIDE DOWN
EL PASO

We started with humble beginnings — designing and selling furniture out of our warehouse and shipping orders ourselves.

explore collection →